Purpose and Types of Personal Data We Collect

  1. Creating and Managing Your Account:
    • Contact Information: Email address and password for registration on our Site or App.
    • Profile Data: Style preferences (if provided voluntarily) for personalization.
  2. Processing Orders:
    • Identity and Contact Information: Name, phone number, and shipping address.
    • Financial Information: Payment details for processing transactions, including delivery, returns, refunds, sales tax, and payment operations.
    • Transaction Details: Order history, return and refund details, and gift card numbers for processing payments and returns, and providing shipping updates.
    • Location Data: IP address to tailor your experience with the appropriate local website, language, and user experience.
    • Additional Identity Information: Provided for our "college campus ambassador program," including school, name, email, PayPal account, and city.
  3. Providing Customer Service and Support:
    • Communication History: Records from email, phone, social media, mail, instant chat, and customer service platforms for responding to requests and updating you about your account and Services.
    • Photographs: Uploaded images to offer product advice and show potential customers how items might look when purchased or worn.
  4. Marketing, Advertising, and Promotional Activities:
    • Contact Information: Phone number and email address for telemarketing and email marketing.
    • Device Information: Non-directly identifiable identifiers, operating system information, and cookies to measure advertising effectiveness.
    • Engagement Data: Information on browsing, cart additions, saving items, orders, and returns for market research, statistical analysis, and personalized advertising.
    • Marketing Campaign Data: Contact and identity details from voluntary participation in competitions, surveys, events, or other marketing activities.
  5. Sharing Personal Data with Third Parties:
    • Advertising Services: Sharing data with third-party providers to advertise our Services and products.
  6. Improving Products, Services, and Personalization:
    • Device and Usage Data: For fault analysis, troubleshooting, system maintenance, and default settings like language and currency.
    • Optional Personal Data: General, non-identifiable information such as body shape and measurements for clothing size recommendations and personalization.
    • Preference Data: Records of “likes” and votes to provide preference settings.
    • Public Information: Information posted in public areas of the Services, such as customer reviews.
  7. Preventing and Investigating Fraud and Illegal Activities:
    • Automatic Data Collection: Browser type, device information, and operating system for fraud prevention and risk control.
    • Log-in Data: For risk control and fraud reporting.
    • Billing Address: To verify payment information.
  8. Compliance with Legal Requirements:
    • Identity Information: ID or passport information for customs clearance.
    • Transaction History: To handle legal disputes, regulatory investigations, and comply with lawful requests from law enforcement or courts.
  9. Other Purposes:
    • Additional Uses: Information may be used for purposes disclosed to you prior to providing your personal data or reasonably necessary to provide the Services or related products and services, with your permission or direction.