ABOUT SHOOT1ST

Shoot1st was founded by Jordan Berry, rooted in basketball and built from a mindset that started long before the brand itself.

“Shoot1st” was a phrase that came to life in seventh grade, a reflection of being a scorer, a shooter, someone willing to take the shot when others hesitate. What started on the court eventually evolved into something deeper. When the path of basketball came to an end, that same mentality didn’t disappear, it redirected.

In 2021, that mindset became a brand.

Shoot1st began as a personal expression, a way to translate perspective, experiences, and vision into something tangible. What started small quickly gained attention, especially after the Shoot1st Atelier Jersey went viral, reaching audiences around the world and setting the tone for what the brand would become.

That moment marked a turning point, pushing the brand into a new direction with greater intention and purpose.

From there, Shoot1st moved beyond individual pieces into full collections, each one built with intention and rooted in storytelling. Every garment reflects a moment, a mindset, or a phase of life, designed not just to be worn, but to mean something.

At its core, Shoot1st is a lifestyle brand curated through the lens of its founder, translating real experiences into clothing through thoughtful construction, intentional design, and elevated craftsmanship. Every detail serves a purpose, with the goal of creating pieces that not only look good, but make you feel something when you wear them.

Today, Shoot1st stands as more than just clothing.

It represents a way of life.

A statement for those who refuse to follow a predetermined path. For those willing to go against the grain, take risks, and keep moving forward regardless of closed doors or setbacks. It’s for the individual who understands that opportunity doesn’t come, it’s taken.

Shoot1st is committed to pushing boundaries in both fashion and life, creating with purpose, moving with intention, and inspiring confidence through every piece.